Wednesday, July 04, 2012
Love your helmet? Wear it, share it or care for it, and win prizes
Ottawa – Ottawa Public Health is launching the Adopt a Helmet contest, part of a new helmet promotion campaign. The contest is open to youth and young adults aged 13 to 24 years old. Participants have the chance to win one of the following prizes:
- One of two BMX bikes (or equivalent) with a brand new helmet
- One of five skateboard packages
- One of two in-line skate packages
- One of four City of Ottawa recreation packages
There are three easy ways to enter the contest:
- Wear it: Have your photo taken with the contest-themed helmet at locations specified on the campaign’s blog (adoptahelmet.com).
- Share it: Share the “Adopt a Helmet” mockumentary via Twitter. Be sure to mention @ottawahealth in your tweet.
- Care for it: Share your helmet adoption story through text, photos, and/or video and send it to adoptahelmet@ottawa.ca.
The contest builds on the Adopt a Helmet social media campaign, which has featured:
Sports and recreational activities represent the second leading cause of head injuries among children and youth. Wearing a properly fitted helmet for these sports can reduce the chance of brain injury by 85 per cent.
The Adopt a Helmet contest runs until July 20, 2012. For contest rules and guidelines, please visit adoptahelmet.com/contest.
For more information about using and choosing a proper helmet, please visit ottawa.ca/health or call 613-580-6744 (TTY: 613-580-9656). You can also connect with OPH on Facebook and Twitter (@ottawahealth).
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